Scent is a strong aesthetic.
Candles have always been an obsession of mine in their ability to set a mood and enrich an environment. Of the five senses, smell is strongly attached to memory and emotion.
“Smells are handled by the olfactory bulb, the structure in the front of the brain that sends information to the other areas of the body’s central command for further processing. Odors take a direct route to the limbic system, including the amygdala and the hippocampus, the regions related to emotion and memory. “ (Collen Walsh, Harvard)
Growing up in dry California, experiencing rain was rare. I remember a family drive through the mountains to visit a distant relative. We were hit with a rainstorm that left the area damp for the entirety of the trip. To this day, when I get a whiff of that familiar scent, I’m immediately transported back to playing in my great aunt’s backyard and the rich smell of her damp, cedar porch.
I’m one of those people that finds great joy in everyday life being aesthetically pleasing. Bottles on the bar cart have to be aligned a certain way. Drinking my coffee out of the perfect mug truly affects my mood. I’ll even make you scoop food from the pyrex into a gold-rimmed serving bowl so that it matches the table settings. But one thing that always feels most important, and often overlooked, is scent.
I make candles that set the mood and entice emotions. I hope you love them.
- Alex, Director of Smells